Hospital da Luz, official medical services provider of Sport Lisboa e Benfica, was the official sponsor of the match between the “Red Team” and Casa Pia Atlético Clube. The match, counting for the 11 th round of Betclic League, took place last November 9, at Luz Stadium, and resulted in a 2-2 draw. Benfica’s goals were scored by Sudakov (17 minutes) and Pavlidis (60 minutes), and Casa Pia’s goal were scored by Tomás Araújo (an own goal, 65 minutes) and Renato Nhaga (90 + minutes). Watching in the stands there were 56,428 spectators, among them about 150 collaborators of Hospital da Luz, from the services working closely in the partnership with Sport Lisboa e Benfica. On this day where it was the official sponsor, Hospital da Luz was present with marketing actions in the stadium before the game and at halftime. In highlight was the action developed at halftime where through a video and graphic information in the stadium Hospital da Luz sought to raise the awareness of spectators to prostate cancer prevention, video counting with the participation of former player Shéu, glorious figure of the “Red team” and the Portuguese national team.
