Hospital da Luz chose TV hostess Catarina Furtado to be the star of the advertising campaign of its new brand, MY LUZ , an app that is transforming the relationship between Hospital da Luz and its clients. This is the first app of a major Portuguese health group allowing to have videoconsultations via smartphone or tablet , anywhere. Moreover, through MY LUZ, the clients of Hospital da Luz network hospitals and clinics can easily and safely access a series of services : Schedule consultations and exams; Obtain exam results; Obtain a declaration of presence; Introduce health data; Pay invoices (via MB Way, Paypal, Visa or ATM); Access and manage (jointly) the client areas of children and other dependants; Consult and receive alerts on the agenda of appointments and even register admission to consultations and exams before arriving to the hospital. MY LUZ campaign , now launched in different channels, shows the busy and active life of Catarina Furtado , that obliges her to deal with different tasks at the same time (multiplying herself in several “Catarinas”), but always managing to take care of what is most precious : her health and the health of her children . All this, via smartphone or tablet, wherever she is, thanks to MY LUZ , and always “ at the speed of light ”. In a 20-second spot for TV, besides a 70-second one and three of 6 seconds for digital channels, the voice-over is played by João Reis . The films were produced by Playground, with Ivity Brand Corp creation. MY LUZ is free of charge and available in Apple and Google app-stores. There is also a web version.
